Website development plays a crucial role in digital marketing by providing the foundation for online presence and user engagement. A well-designed, responsive website enhances user experience, improves search engine ranking, and drives conversions. In digital marketing, websites serve as central hubs for various strategies like SEO, content marketing, and social media campaigns. Effective website development ensures fast loading times, mobile compatibility, and intuitive navigation, which are essential for keeping visitors engaged. Additionally, integrating analytics tools and call-to-action elements on websites helps track performance and optimize marketing efforts, ultimately increasing traffic, leads, and revenue for businesses.